Papua New Guinea Tourism Promotion Authority (PNGTPA) is launching a major rebranding initiative to redefine the country’s destination brand and strengthen its global tourism presence. They are inviting qualified branding and marketing agencies to develop a comprehensive national branding strategy.
Project Overview
The engagement will be delivered in three phases:
- Brand Assessment – A full review of PNG’s current tourism brand performance, marketing efforts, and competitive position.
- Brand Strategy Development – Creation of a refreshed nation brand strategy, including brand guidelines, visitor profiles, key messaging, and a five-year implementation roadmap.
- Creative Development (Optional) – Visual identity design, brand themes, and campaign concepts (subject to separate approval).
Purpose of the Engagement
The project aims to:
- Strengthen PNG’s global destination identity.
- Improve alignment between tourism stakeholders.
- Enhance brand effectiveness with modern, data‑driven insights.
- Drive competitive positioning and visitor attraction.
Who Should Apply
Agencies with strong experience in:
- Destination branding or national brand development.
- Tourism marketing, creative strategy, and brand research.
- Multi‑market campaigns and stakeholder consultations.
- Delivering branding projects within the Pacific or similar dynamic environments.
Project Timeline
The work is expected to run from April to December 2024 (approx. 9 months), with a detailed schedule included in the Terms of Reference (TOR).
How to Apply
Interested agencies must download the TOR and submit a full proposal in response to the Request for Proposal (RFP), covering:
- Qualifications and experience
- Methodology and work plan
- Deliverables
- Budget
Submission Deadline
Proposals must be submitted by 4:00 PM (GMT+10) on Friday, 22 March 2024 to the PNGTPA Procurement Unit.
